Tuesday, August 30, 2011
One request we frequently get from clients at Right Now Social Media, my consulting company, is how they can appear higher in search engine results for potential customers searching on their products and services. Search engines are looking for very specific criteria when they rank websites. When I first began doing Search Engine Optimization (SEO) for clients, I spent hours reading free website FAQs about SEO, hoping to figure out how to do it myself. I didn't get very far. There were a couple of things the FAQs either left out or did not explain well enough so I wasn't even coming close to getting on Google's radar. Finally, after investing a LOT more time and getting lucky, I discovered the few key things search engines are looking for. When you find out, you will say "duh some of that makes sense." But it is not intuitive and a lot of it came through trial and error. The big SEO companies out there know the secrets are difficult to figure out and so they will charge you an arm and a leg. The cheapest company we found charges $500/mth with a minimum 6-month contract. Most SEO companies that are any good charge upwards of $1000/mth. If you don't have that kind of money, and can spare a little extra time, buy our secret and do it yourself. The good news is once you have spent 10-20 or more hours setting up the SEO secrets, there is very little ongoing work needed after that (unless the search engines decide to make some radical changes). After spending 10-20 hours implementing the correct kind of SEO for my new Alexander Bankruptcy Law Firm, I was able to move it up to the third (unpaid) result on Google for a typical search potential clients would do, "File Chapter 7 bankruptcy in Arizona." Now I'm able to reel in clients without an ongoing advertising expense. Buy our SEO secrets and you can do the same. There is no additional cost besides the $500, virtually all of the SEO I did for my website cost me nothing. You do not need to be very internet/computer/website savvy to implement most of this SEO, other than access to the HTML on your website.
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Posted by Rachel Alexander at Tuesday, August 30, 2011