Who would have thought a TV commercial would be rejected for subtly promoting one of our constitutional rights? Not just any right, either, but one so important the Founding Fathers codified it as the Second Amendment to our Constitution.Daniel Defense, which manufactures AR-15 parts and accessories, submitted a commercial for the February 2, 2014 Super Bowl XLVIII to be played in New Jersey at the Meadowlands, which would be broadcast worldwide. The ad did not mention guns or ammo. TheNational Football League(NFL) doesn’t just prohibit guns in commercials, it goes beyond its own policies to stamp out anything remotely construed as related to the firearms industry.
Theadis relatively benign – nothing like the violence seen on many video game ads common on television today. It features a man coming home to his wife and baby, while narrating how he takes care of them and no one should tell him he can’t protect them. At the end, the logo for Daniel Defense briefly appears featuring the silhouette of an AR-15. Guns are never mentioned.
The NFL’s guidelines for commercials state, “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g. outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
After the ad was rejected, Daniel Defense, which sells other kinds of products besides firearms, revised it to remove the gun logo at the end and replace it with the American flag – yet the NFL still refused to run it. By not following their own guidelines, it became painfully clear that someone running the NFL has an anti-gun agenda, or perhaps one of the media conglomerates that airs the Super Bowl, like Comcast, is putting pressure on the organization. Comcast reportedlyrefusedto air ads from two stores that sold guns earlier this year, due to a change in its policy after theNewtown school shooting. One was a pawn shop and the other also sold archery equipment.